In April 2019’s newsletter
Barry O’Reilly explains that most companies are looking for outcomes, yet unfortunately, the majority of what they get is output. He explores how outcome-based businesses value results.
Dima Moroz says trying to optimize the efficiency of specific aspects of the company is always a good idea. However, in order to have any significant effect on an entire organization, efficiency must exist on two main levels – personal and process.
When it comes to experimentation, Teresa Torres shares her thoughts on the “We believe…” hypothesis format. She shares some concerns that it may encourage teams to test the wrong things. Teresa provides guidance on how to test specific assumptions, not ideas.
Karl Scotland considers strategy is more about choices and decisions, and less about planning and execution. He considers Agility as a set of strategic choices.
Finally, Seth Godin has wise words about marketing in a way where persuasion isn’t a requirement.
