In January 2020’s newsletter

Thorbjørn Sigberg explores the difference between Agile, Lean and what it means to be a Lean-Agile coach. He explains that while Lean strives to improve the process that delivers a product, Agile strives to improve the product itself.

How agile communication can improve marketing is addressed by Pam Ashby. With agile marketing, Pam advocates making it small, make it high quality and get it out into the world.

Liz Keogh writes about the danger of signalling the wrong intent. It’s when you intend to explore an option, but instead you accidentally communicate a commitment.

In the final part of his article on Business Efficiency, Jose Casal explains that enabling Flow Management is hard, but it is well worth it. People and business alike are much better and healthier with it.

In the return of their Scrum Mythbusters series, Christiaan Verwijs & Barry Overeem busts the myth that having a sprint goal is optional.

Finally, Chris Corrigan explores the phenomenon of Pattern Entrainment, and the act of false Retrospective Coherence which fools us into believing that we know what to do in the future.

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